Well on my site, the girls have the following sections:
-Home/Welcome
-About the Teachers (the Owners - me and my sister)
-About the Program (they go to an exclusive program at a school in CA but this is more a history of the dolls)
-Links
-Photos
-Interactive: submit an application to be featured as their friend, write something for their newspaper, go on their forums, etc (coming soon)
-Profiles for each girl

I also have a website for their newspaper that just has assignments, archives and current articles on it.

I really like the craft how-to idea as well!